The economic story is changing. So is how we create value, allocate capital and make decisions about money.
Much of our economic system is built to optimise for short-term financial results: the quarterly profit, the immediate return, the next measurable milestone. The incentives and models we have inherited tend to reward what is visible, measurable and close at hand.
But value is rarely that simple. The decisions we make today can create costs or opportunities that emerge years later, affecting businesses, people and the resources we depend on. Yet our systems, institutions and ways of thinking don't always account for these wider consequences.
And it's not just a question of incentives. The decisions we make are also shaped by our assumptions, learned behaviours and responses to uncertainty. As individuals, investors and business leaders, we often fall back on familiar ways of thinking and acting, even when they no longer serve us or the outcomes we want to create.
Nobody knows exactly how this transition will unfold. But we can become more conscious of the assumptions, incentives and behaviours shaping our decisions — and ask better questions about what we value, where we allocate capital, and what kind of future our choices are creating.
A 90-minute session that looks beneath your investment decisions: the psychological scripts and beliefs you bring, whether your choices are aligned with your values, and which assumptions about growth and risk are worth questioning as the economic story changes.
This isn't a finance course, it's a space to examine how you decide, and to leave with the questions that matter now. It is an invitation to look at your current behaviours and money decisions with a new lens.
Commercial and growth advisory and commerce expertise for businesses transitioning to circular economy principles and business model adaptation, with attention to the decisions underneath the strategy and execution, with new long-term KPIs.
The organisations that are bold enough to make decisions today are the ones thriving long-term, and I want to support that forward motion.
Alongside this work, I co-lead The Wealth Within Her: wealth building, investing and conscious, values-based spending for women, exploring the inherited patterns that shape women's financial lives.
We run a community to support women as they build financial agency through our podcast, programmes, events and supportive connections.
Built the Nordic business development function from scratch, with a new playbook for winning merchants.
As interim CEO, led strategy and operations for a supply chain data and transparency startup and ran pilots with major retailers.
Founded and led a B2B2C care & repair marketplace built into the customer journeys of Scandinavian retail brands, including Luhta, Reima and Nanso, across the UK and Finland.
Supported growth through the Advent International acquisition and expanded the retailer partner base.