Advisory · Sustainable finance

Turning sustainability ambition into commercial action.

I provide strategic and project leadership for banks, fintechs and financial institutions navigating the next phase of sustainable finance.

Project & strategic leadership Banks · Payments · Fintechs · Card networks Sustainability & commercial transformation

Introduction

The challenge

The strategy exists. What happens next?

Financial institutions increasingly have sustainability and circular economy strategies and commitments. The difficult work is translating them into customer value, commercial propositions, partnerships and projects that can actually be delivered, while navigating uncertainty, changing expectations and competing priorities.

What I bring / where I can help

Working across strategy, commercial opportunity, customer behaviour, sustainability and execution.

Who this is for

Banks, payments companies, fintechs, card networks and other financial institutions that need senior project leadership around sustainability and commercial transformation.

Why this matters to me

Connecting ambition with execution.

My background sits across financial services, payments, commerce, entrepreneurship and circular economy. I’m particularly interested in the point where a strategic priority must become a real proposition, project or behaviour change — and where different functions need to work together to make that happen.

Previous work

Menddie

Founded and led a B2B2C care & repair marketplace built into the customer journeys of Scandinavian retail brands, including Luhta, Reima and Nanso, across the UK and Finland.

Madeby Circular

As interim CEO, led strategy and operations for a supply chain data and transparency startup and ran pilots with major retailers.

PayPal

Built the Nordic business development function from scratch, with a new playbook for winning merchants.

InPost UK

Supported growth through the Advent International acquisition and expanded the retailer partner base.

Start a conversation

If there is a sustainability priority sitting between strategy and execution, I’d be happy to explore whether I could help move it forward.